The Team

The Origin Story: A Packard Bell and a Bold Pitch

It Started With a Christmas Gift: 1997. A Packard Bell computer and a copy of Microsoft FrontPage — Maureen's Christmas gift to Eugene. He was working as a master certified installer in automotive electronics. She was a stay-at-home mom ready to re-enter the workforce, but on her own terms.

The Catalyst: Maureen wanted to go on a trip to Europe with a local radio station. They couldn't afford it. But she saw an opportunity.

The Pitch That Changed Everything: Maureen walked into the Rhode Island Multiple Listing Society with a newspaper, put it on the desk, and said: "This is old. 2BR, 2BA home, 1100 sq.ft... This is the past." Then she pitched the future: a searchable website with multiple variables and photos.

She won the deal. And she secured the best possible domain name: RILiving.com (registered September 1999).

Together, they built Rhode Island's first searchable real estate database — *before MLS nationwide had this*. They then built websites and databases for some of the biggest real estate players in Rhode Island: Lila Delman, Phipps Realty, and more.

We Built the Empire From That. That 1997 Packard Bell FrontPage project launched 35 years of category-defining infrastructure.

From Affiliate to Executive: The First Exit

The Hosting Problem: To host these websites, they needed infrastructure. In 1998/1999, GoDaddy didn't exist. There were basically 3 players. They chose Adgrafix (Boston-based), became an affiliate, and started earning commissions while Eugene still worked his day job.

In less than a year, they became one of the top affiliates.

The Unexpected Opportunity: The company founder invited them to dinner to meet them in person, wanting to ensure they were legitimate operators. Out of the blue, they were offered executive positions at headquarters. Eugene negotiated a comprehensive compensation package. They started 2 weeks later. Eugene took on infrastructure and business development (eventually VP-level role). Maureen led an international reseller program with tens of thousands of affiliates.

Retention and Growth: A year later, burned out from the commute, they planned to return to their simple affiliate business. Leadership intervened with an enhanced executive compensation package to retain them.

Adgrafix was a small team — about 10 FTE in the office, remote support, and tens of thousands of affiliates. Together, they grew that bootstrapped company from negligible revenue to multi-million annual revenue. They built the servers. Managed their own datacenter.

The Exit: In 2001, right before the dot-com bust, the company negotiated a $22M+ acquisition to a telecom company entering the hosting space. They stayed on post-acquisition, but the bubble burst and the corporate environment stifled them.

Building the Second Act: Vertical Market Hosting

The Second Venture: The original founder started another hosting company (contractually permitted). Eugene joined, leaving the corporate environment. They focused on vertical markets — this is where the regional hosting company domains (NarragansettBay.com, NarragansettPier.com, etc.) were established.

They bootstrapped this operation to 8 racks of single and multi-tenant servers. That infrastructure became capital collateral to enter the datacenter business, which was eventually acquired (now part of Boston Datacenters under TierPoint ownership).

Maureen's Critical Role Throughout: While Eugene navigated the technical complexities of each transition, Maureen managed the strategic and financial continuity. Multiple operator transitions taught them how to build systems that survive ownership changes and market consolidation—lessons that directly inform their current M&A positioning.

The Strategic Carve-Out: GreenTree Hosting Founded

Burnout and Pivot: After multiple build/run/sell cycles, Eugene and Maureen were burned out. Their kids were in high school. The 2-hour commute each way (normally 35 minutes) was unsustainable. When they sold Boston Datacenters to TierPoint in 2007, Eugene saw an opportunity.

Eugene's Strategic Pitch: Days after the sale, Eugene pitched Maureen on a bold idea: negotiate a strategic carve-out from TierPoint. He then led the negotiation with TierPoint to acquire the multi-tenant and single-tenant hosting servers AND the custom control panel software that had been built over years. The price: $40,000.

All-In Bet: They put up $25,000 from their entire life savings (all of it, and then some). They paid the remaining $15,000 from first month revenues. This wasn't venture capital. This wasn't a loan. This was betting everything they had on themselves.

The rest is multi-million dollar history.

That $40K investment became GreenTree Hosting — which has operated with 99.99% uptime for 18 years, processed 6-figures of disaster relief, and generated multi-million in revenue. They took what the acquirer didn't want, turned it sovereign, and built institutional infrastructure that has outlasted market cycles, technological shifts, and economic crashes.

The Pattern Proven: This wasn't luck. This was strategic extraction of value from corporate acquisitions. Build. Sell. Carve out what matters. Maintain sovereignty. This is the Salvatore operational philosophy in action.

GreenTree Hosting: 18 Years of Infrastructure Sovereignty

From that $40K strategic buyout, GreenTree has operated legacy datacenter infrastructure with 99.99% uptime through three major economic cycles. Full-stack infrastructure management from hardware to application layer. Not AWS. Not cloud-native hype. Real servers. Real control. Real institutional discipline.

Proof of Endurance: 18 years of uninterrupted operations. Survived physical → virtual → cloud transitions. Processed disaster relief under high availability. No catastrophic failures. Systems don't just work — they endure.

Sonitor Leadership: Dual-Stack Expertise

12 years ascending from engineer to Director of Support + Deployment Engineer (recent promotion). Parallel to GreenTree operations, Eugene has led enterprise support operations and deployment infrastructure for a modern SaaS platform—proving the ability to operate both legacy datacenter infrastructure AND cloud-native systems.

This dual expertise (heritage hardware + modern cloud) is what enables the PointsTracker/CompliancePro architecture: institutional operational discipline applied to agentic, cloud-native execution.

The Salvatore Engine: Multi-Product Strategy

PointsTracker (600K+ distribution, $0 CAC) and CompliancePro (enterprise SaaS validation) represent the culmination of 35 years of compounding learnings. Eugene architects the logic. Maureen ensures it ships on time, stays financially viable, and serves real user needs.

Operational Discipline: 99.99% uptime doesn't happen by accident. It's cultural. Maureen's reseller/affiliate management expertise now drives PointsTracker's distribution strategy. Eugene's SME authority (238 household bed nights) validates product-market fit.